Facebook ad needs money to run. Most of the marketers just create audience with compete guesswork. Which increase CPC, increase cost per conversion or lead. The so called gurus in youtube says you need to test with different audience. The most painful thing in testing is it costs you money and there is no ROI if you don’t do it right.

Last year 230% new advertiser has joined.

But 97% of them have already shutdown their online business. And the reason is they can’t bear the loss occurred in marketing. Facebook ad needs to be tested with different audiences. And how you do this? Just by guessing. This guesswork is killer as Facebook charges you for impression, not for conversion. Every time your ad is show to potential customer whether the customer converts or not Facebook charges you.

Until you find the right audience you end up losing immense money just for testing. Facebook CPC and CPM are getting higher with every quarter as  most of the advertises are competing for the same product, same audience CPC and CPMs are bound to be higher.

The only way to be profitable in this situation is to find interests that are untapped by your competitors. As there is no competition there will be lower CPC. Plus these interests are related to your niche so they would convert at lower price. This will increase you ROI.